The rose, the 'queen of flowers'

The rose, a flower native to Persia has always been highly valued both for its aesthetic beauty and because for centuries it has been mentioned in poetry and given as a gift as a symbol of love, friendship, sweetness and purity.

In perfumery it is a highly prized and valued ingredient considered a timeless classic that will never go out of fashion.

It has been used in perfumery for centuries

Of the thousand and one varieties of roses that exist around the world, the most widely used in perfumery arerosa damascena and rosa centifolia.

It is an ingredient thatenhances all facets of the compositionof any perfume resulting in an olfactory explosion ofquality, volume and diffusion