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Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with the ambition to translate memories and emotions into products and experiences.

In contrast to Scandinavian aesthetics, BYREDOhas clear ethnic influences because of Ben Gorham's Indian background, coupled with important links to creativity, art and lifestyle; and has established a uniqueposition in the marketplace.

BYREDOis reinventing the world of luxury through a new approach, where creation is led by emotions, expressing a full and unlimited brand universe. It is a brandthat conceives objects using the highest quality materials available and high-end design details to drive a renewed approach to modern luxury.

BYREDO creates and develops a range of products such as fragrances, home, leather goods and accessories, and is sold in more than 40 countries in an exclusive network of very high-end worldwide. We believe that through creativity, we can develop timeless, meaningful and inspiring products for people and their lives.